in favor of virtual alternatives Amazon has confirmed it has eremite physical stick-on Dash buttons from sale to let Prime Members tap a digital button to reorder a necessary product.
It also points to its Dash provender service — which offers an API for device makers wanting to build internet-connected appliances that can automatically reorder the products they need to function, it can be cat food, batteries or washing power — as another reason why physical Dash buttons, which launched back in 2015 (costing $5 a pop), are past their sell-by date.
Amazon says “hundreds” of IoT devices capable of self-ordering on Amazon have been launched universally to date by brands including to name a few Beko, Epson, illy, Samsung and Whirlpool, .
when a digital one will do,So why press a physical button? Or, actully, why not do away with the need to push a button all and just let your gadgets rack up your grocery bill all by themselves while you get on with the significance business of absorbing all the stuff they’re ordering?
You can see where Amazon wants to get to with its “so customers don’t have to think at all about restocking” line. destruction that completely removes the consumer’s decision-making process from the transnational loop is quite the capitalist wet dream. as it seeks to excise friction from the buying process Though the company does need to be careful about consumer protection rules .
Claims by The e-commerce behemoth customers are “increasingly” using its Alexa voice assistant to reorder aggregate, such as via the Alexa Shopping voice shopping app (it is calls “hands-free shopping” by Amazon ) that lets people inform the machine about a purchase determined and it will suggest items to buy based on their Amazon order history.
Albeit, it offers no actual usage metrics for Alexa Shopping. So that’s meaningless PR.
A less garish but perhaps more popular option than “hands-free shopping,” which Amazon says has also committed to making physical Dash buttons redundant, is its Save & Subscribe program.
as Amazon puts it,This “allows customers automatically receive their favorite items every month,” . It offers an additional incentive of discounts that kick in if the user signs up to buy five or more products per month. But the mainstay of the sales pitch is convenience with Amazon touting time saved by subscribing to “essentials” — and time saved from assembling boring shopping lists once again means more time to consume the stuff being bought on Amazon…
February 28 In a statement about withdrawing physical Dash buttons from global sale on , Amazon also accepted it will continue to support existing Dash owners — supposedly until their buttons wear down to the bare circuit board from repeat use.
“Existing Dash Button customers can continue to use their Dash Button devices,” it writes. “We look forward to continuing support for our customers’ shopping needs, including growing our Dash Replenishment product line-up and expanding possibility of constructive Dash Buttons.”
So farewell then clunky Dash buttons. Another physical push-button bites the dust. Though plastic-y Dash buttons were quite unlike the classic iPhone home button — always appearing temporary and developmental rather than slick and coolly convening. Even so, the end of both buttons points to the need for tech businesses to tool up for the next wave of contextually savvy connected devices. More smarts, and more controllable smarts is key.
Amazon’s statement about “shifting focus” for Dash does not mention potential legal risks around the buttons related to consumer rights challenges — but that’s another angle here.
In January a court in Germany ruled Dash buttons breached local e-commerce rules, following a challenge by a regional consumer watchdog that raised concerns about that allow Amazon to alternative a product of a higher price or even a dissimilar product absolutely than what the consumer had originally selected. The watchdog argued consumers should be provided with more enlightenment about price and product before taking the order — and the judges agreed — though Amazon said it would look to demand.
While it’s not clear whether or not that legal challenge contributed to Amazon’s decision to shutter Dash, it’s clear that virtual Dash buttons offer more opportunities for displaying additional information prior to a purchase than a screen-less physical Dash button. They also are more calmly compatible to any constricting legal requirements across different markets.
by CNET The collapse of the physical Dash was reported earlier .
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