Amazon has just launched its Prime Music service in India, quietly though.
Prime service was unveiled in India some 18 months ago, but at the time it was lacking the free music and video streaming services. The Prime Video was however added months later, but it has taken some time for the music service to be deemed ready for the market.
Reportedly Amazon has inked deals with five labels for India, including Sony Music. Previously, the music service was limited to those in India who owned an Echo device — they began shipping to India last October — but now it can be accessed by Prime customers via the web and apps for iOS and Android.
Prime membership in India is Rs 999 per year, or around $15. The charges seem pretty favorable against the competition, which includes Saavn (Rs 1050), Gaana (Rs 1020) and Apple Music (Rs 1200). Additionally, Amazon customers get the video service and Prime e-commerce details.
Amazon Prime membership comes at Rs 999 per year giving added access to video streaming, free delivery from Amazon’s e-tail space on select items, and now the ad-free music service as well, giving it a definite edge over its competitors.
Recently Gaana also announced a big $115 million funding round that sees $500 billion Chinese internet giant Tencent join as an investor. The Gaana news leaked out during Tuesday U.S. time. Thus Amazon appears to have stolen Gaana’s limelight by announcing the Prime Music launch strategically at the same time.
This isn’t the first time Amazon has dunked on a competitor’s big news day. Earlier as well, Amazon has announced a then-unprecedented $2 billion investment in its India-based business in 2014 that was timed just hours after rival Flipkart announced a massive $1 billion investment.
Amazon has since then surged its investment in India, which stands at nearly $5 billion to date.
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