Awesomeness, in 2016 the digital media company acquired by Comcast for $3.8 billion , including original content, is today bringing kid-friendly programming, to Amazon Prime subscribers with the launch of Dream-Works TV on Amazon Channels. The new subscription service will cost $4.99 per month after a 7-day free trial period which is aimed at kids ages 6 through 12 and .
Until now, where it launched in 2014 though Dream-Works TV has only been available on YouTube. That channel has since grown to over 3.6 million subscribers, and more than 100 live action and animated series has been produced ,says by the company .
The expansion to Amazon Channels,represents the first over-the-top streaming offering from Dream Works TV, Amazon’s a la carte TV service for Prime subscribers, .
In addition the new channel will introduce a range of original series exclusively for Amazon,to the expanded availability of Dream Works TV content, .
This includes programs like Schneck Eck Crack the Case,Secret Agent Challenge, Action Figures in Action,and Neighborhood Super Watch.
Similar to traditional network TV, new episodes from these shows will debut every week, so there’s a regular influx of content.
Other shows on Dream Works TV, like OMG! They’re currently showing in the Amazon Prime Video app as available to stream with Prime, but on Amazon’s site, they’re showing as available through the new DreamWorksTV channel. or I Pranked My Parents, for example, have previously been available for free to Prime subscribers, as part of Prime Video.
Dream Works TV tells us that existing content will continue to remain free on Amazon Prime, but new seasons will only be available on the subscription service.
That was a clever move – the free access may have gotten kids hooked on the content, and now they’ll beg parents to pay. (NO ONE TELL MY KID.)
The company aims to target a young, Gen Z audience with its programming across its digital networks. Dream Works TV is one piece of Awesomeness’ larger media company, which also includes Awesomeness TV, Awestruck, film and television studio arms, a creator network and creative agency.
Comcast NBC Universal’s acquisition gave it a majority stake in Awesomeness, but investors Verizon and Hearst have minority stakes. (Verizon also owns Tech-Crunch parent, Oath.)
Birk Rawlings said in a statement about the launch “As we continue to grow the DreamWorksTV brand, ” , Head of Dream Works TV, . “We are excited to team up with Amazon Channels as they have a highly recognized and sought-after entertainment brand that has a lots of opportunity in the kids space for exclusive, compelling, and original content – all of which this channel delivers.”
Amazon has been regularly adding premium programming options to Amazon Channels, in an effort to build an alternative to today’s streaming TV services like Sling TV,YouTube TV, or Hulu Live TV, for example. Amazon offers a Netflix-like library of on-demand content through Prime Video, then lets Prime users pick and choose the other channels they want to add Instead of offering a skinny bundle of channels for a low price, .
Today, Amazon Channels’ like HBO, Cinemax, Showtime, Starz, PBS Kids, Sundance Now, and most recently, CBS All Access. U.S. lineup includes over 140 add-on subscriptions.
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