Citrix recently appointed Andy MacDonald as area vice president, Emerging Markets.
Citrix Systems, Inc. is an American multinational software company that provides server, application and desktop virtualization, networking, software as a service, and cloud computing technologies.
MacDonald will report to Sherif Seddik, senior vice president and managing director Citrix EMEA. His job description includes responsibility for the growth and development of Citrix sales and services operations in the newly-created area by driving revenue, executing an aggressive growth strategy and cultivating the company’s valued partner ecosystem.
MacDonald talks about his new job saying, “It is an exciting time to join Citrix. Work is increasingly digital and virtual. To be productive, we all need a seamless user experience across different devices and platforms. Adopting and managing complex cloud environments is a high priority for organizations, and presents a significant opportunity for Citrix to help our customers in the emerging markets on that journey.”
He has experience of almost three decades of European and Emerging Markets along with notable expertise in leading multicultural teams in the networking and cloud arenas to drive business growth in challenging environments.
Welcoming MacDonald in his new role, Seddik said, “Andy’s experience and expertise will provide invaluable support and insight for many of our customers in emerging markets as they embark on their cloud journey. At the same time, the new sales area will enable Citrix to draw on the talents of Andy and his team to create more innovative methods of approaching these markets, rather than applying go-to-market strategies intended for larger or more mature markets. I am excited and confident in Andy’s ability to drive the business forward and help Citrix achieve its cloud-centric future.”
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