Another attainment for French carpooling platform BlaBlaCar: It’s picked up Russian Internet giant Mail.Ru’s comparatively recent rival offering, BeepCar, in what’s being billed as both an acquisition and a partnership.
BlaBlaCar says the move aims towards consolidating its international growth.
“Through this acquisition, we are doubling down our commitment to develop carpooling in Russia, and to address growing Russian demand for a convenient and reliable long-distance mobility solution,” said co-founder and CEO Nicolas Brusson in a statement.
But close competition from a well-resourced, local Internet giant in a chief strategic market where BlaBlaCar has focused for growth likely meant this acquisition was probably only a matter of time.
While, from this fall, BeepCar traffic will be redirected to BlaBlaCar — thereby “driving” advertising revenue for Mail.Ru Group, as they put it.
A spokeswoman for BlaBlaCar confirmed the BeepCar brand and platform will be going away as the service is being consolidated into BlaBlaCar’s platform.
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