Apple never seems to slow down trying one up its rivals. Just recently at the WWDC Apple made announcements that clearly reveal Apple wants to stay ahead in the Animoji and snap game.
As per the latest announcement by the company, iOS 12’s Messages camera will offer a variety of sticker packs, style transfers like a “comic book” filter, drawn shapes and both Animoji and the new personalized avatar Memoji.
As we know FaceTime now supports group video conversations with up to 32 people and with these added effects dedicated group video chat apps like Houseparty and Facebook’s Bonfire, and even Snapchat might be affected.
So users who like to go for more visual communication may end up choosing Apple’s native messaging app instead of third parties like Snapchat, Instagram Direct or Facebook Messenger
Earlier, Apple offered stickers only in message threads where they’d appear on a white background. But now you can overlay them on photos, videos and FaceTime. With that people will enter a whole new world of new fashion stickers that will allow users to add sunglasses, hats, mustaches, clothes and more.
Although Apple may be have caught up late in the area when compared to apps Snapchat that has been adding creative features since 2013, and Instagram joined in with its clone of Stories in 2016, followed by Facebook in 2017, but Apple definitely has the tech juice GIFs, color filters, augmented reality and more to give good competition to the other apps.
Animoji and Memoji are the Messages camera’s biggest differentiators, so Apple may need to aggressively promote the ability to overlay these on imagery if it wants to steal attention from Snap and Facebook.
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