Apple just unveiled a new version of the iPhone 8 and iPhone 8 Plus. It has a bright red enclosure and a black front. A portion of Apple’s proceeds from the phone will fund HIV/AIDS grants from the Global Fund.
Apart from the different color, there is nothing new in the red iPhone 8. It offers the exact same features and components as in other iPhone 8 models. The red iPhone 8 is going to start at $699 with 64GB just like regular iPhone 8 models. There will be 256GB versions too. The iPhone 8 is also available in gold, silver and (“space”) gray. However there’s still no rose gold option available yet.
The new color addition to iPhone 8 looks actually attractive especially when compared to the red version of the iPhone 7 which had white bezels at the front of the device. But Red and black seem like a good match.
This year, Apple is switching to black. It’s interesting to see that Apple waits around 6 months before launching red versions of its iPhones. It could be a way to foster sales in the middle of a product cycle.
With all this talk about iPhone8 , iPhone X users need not be disappointed as Apple is also launching a dark red leather folio for iPhone X users.
Apple is also sharing some numbers about its partnership with (PRODUCT)RED. Since 2006, Apple has donated $160 million to the Global Fund through limited edition iPods, iPhones and accessories.
Pre-orders for the red iPhone 8 start tomorrow and the phone will be available in Apple stores from Friday, according to the company.
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