Apple today launched a new dashboard that will permit artists on Apple Music to track fans’ activities

Apple today launched a new dashboard that will permit artists on Apple Music to track fans’ listening and purchasing habits and observe a diversity of analytics about their music, as per Billboard, which had the launch specially from Apple. The dashboard, called Apple Music for Artists, is presently available only for select beta users ahead of a broader launch arranged for later this spring.

The move is distinctly a competitive step against Spotify, which has been steadily boosting up its products for artists over the last year. Last April, it introduced its own artist dashboard out of beta, permitting artists to jump into streaming insights and analytics, control their profile and more. In October, Spotify debuted a exclusive app for artists with control to similar data, involving real-time data on new launches. That same month, it also announced the launch of its upcoming artist program called RISE.

Pandora has a dashboard for artists, too, and provides tools that permits them to connect with fans using tiny audio messages, or to warn them about live events, new releases, ticket benefits and more. Apple, clearly, needed to catch up. Apple’s benefit with its new dashboard is that it manages both streams and purchases at a granular level.

The dashboard displays the current number of plays, song purchases, spins and album purchases in its interface, going as far back as the 2015 launch of Apple Music itself. An insights panel discloses other milestones, like all-time number of plays and purchases for specific songs, or cumulatively, says Billboard.

There is also a world map that artists can select on and drill down to the city level to see how their music is working in that location and user demographics. (The map aids clicking into the 115 countries where Apple Music and iTunes are available). This could assist artists better idea their touring schedule and other live events.

Apple will start testing the dashboard with beta users who will give review ahead of a public launch. Apple Music for Artists will open publicly later this spring for Apple’s several million artists.

Of course, it is unlikely that artists will utilize only Apple Music’s dashboard at this point. Given that Spotify is operating music trends and getting joined to its playlists can make an artist’s career, it is still continuing to be one of the first places artists check to track their music’s performance.

 

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