Apple TV has recently added some new things to its services. The company just announced that it is adding some Dolby Atmos audio and some nice sign-on streamlining. This addition will make AppleTV the only streamlining service to offer Dolby Atmos and Vision certification.
Earlier, Tim Cook had mentioned there are 50 percent more users now than there were last year. The company is definitely thinking about its growing customer base, which as of now might not be a very large number.
However these new services may not be of much meaning to many audiences as these would be great for people who say own a 4K HDR-capable T. Then it could be nice to have, as iTunes boasts the biggest selection of content for those — but because hardly anyone does, it’s more of an aspirational feature at present.
There are more than 100 video channels now after the addition of several live news and sports ones. In France, Apple TV will be the exclusive provider of Canal+, and in Switzerland, Apple has partnered with Salt for a similar exclusive. And Charter Spectrum will also be coming to Apple TV later this year, so around 50 million people will be able to watch their normal cable content through the device. Finally!
Hopefully, many of these apps won’t require a separate log-in, including Charter Spectrum — as any smart TV user or cable cutter knows, managing these logons can be incredibly annoying. So a single sign-on (or zero sign-on, in some cases) will be a boon.
It is unclear what this means for those of us who share passwords between friends and family.
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