Apple reported this morning that it is introducing its “Everyone Can Code” program to 70 more colleges and universities throughout Europe. The program, which Apple designed to assist students in learning how to develop apps, introduced in May 2017 but was first limited to the U.S. before extending to other markets, including Australia, and select institutions in Europe last November.
The extension brings the full-year curriculum to institutions in the U.K., Italy, Germany, France, Spain, Sweden, the Netherlands, Denmark, Belgium, Norway, Austria, the Czech Republic, Poland, Ireland, Luxembourg and Portugal.
The company mentioned some of the participating colleges and universities introducing the course, including Mercantec Vocational College in Denmark and Harlow College in the U.K., both of which have 3,000 students; the Technical University of Munich in Germany; and Hogeschool van Arnhem en Nijmegen in the Netherlands, which has 34,000 students.
The course is developed to preach students how to develop apps using Swift, Apple’s programming language for writing iOS and OS X apps, introduced back in 2014 as the replacement for Objective-C. Since Swift’s arrival, Apple has been heavily forcing on various “learn to code” educational initiatives, including an entry-level app for teaching kids to code, known as Swift Playgrounds.
For Apple, it is crucial to make sure there is always a new generation of developers learning its tools and getting prepared to develop apps. After all, App Store revenue is a sizable chunk of Apple’s bottom line, and potentially lucrative for few app publishers, as well.
Apple states that from the time it introduced the App Store in 2008, U.S. developers have gained about $16 billion in App Store sales worldwide. Throughout the world, that figure tops $70 billion, Apple mentioned previous June.
In Europe, Apple today states the app economy has created 1.36 million jobs, and Apple has paid out about $18 billion to developers throughout the region.
The app economy is not still stagnating, either. Whereas few categories are expanding more rapidly than others, the market overall is still expanding both in terms of downloads and revenue through all app stores. For instance, App Annie few days ago announced that global mobile app downloads (including other app stores beyond Apple’s iOS store) topped 175 billion in 2017, and revenue surpassed $86 billion. It is showcasing consumer spending globally to top $110 billion in 2018.
Apple’s CEO, Tim Cook mentioned in a statement, “Coding is an essential skill for today’s workforce, and through Everyone Can Code, we’re giving people around the world the power to learn, write and teach coding.” He also said, “Since launching Everyone Can Code two years ago, we’ve seen growing excitement for the initiative from schools around the world, who are increasingly incorporating the curriculum into their classrooms.”
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