City Football Group Instigates Flying Fit with Etihad Airways & Hays

 

City Football Group (CFG), which consists of the Premier League champions Manchester City, MLS side New York City FC and the A-League’s Melbourne City, have joined hands with Etihad Airways and Hays to instigate the Flying Fit project.

Flying Fit provides information about the tactics they use to make sure they are ready to play – and win, a statement said.

In 2016, CFG’s Global Football department identified a requirement to recognize the effects of travel on the team and how they can continue top notch performances when travelling.

Following calculated research and collaboration between CFG’s sports science departments and Etihad Airways, it was clear that the strategies used by the athletes to remain at their best when travelling were also relevant to business travellers. Soon after, Hays signed up to the project recognising the significant benefits it could also offer both its employees and clients.
Tom Glick, chief commercial officer for City Football Group said: “We are delighted with the outcomes we have achieved working together on Flying Fit. What began as a strategic collaboration between us and Etihad Airways to enhance performance on the pitch turned out to have meaningful benefits far beyond the pitch. By sharing insight and experience, not only with Etihad, but also Hays, who share similar challenges, we are now able to provide all our stakeholders with the tools and information they need to maximise their performance when travelling.”
Patrick Pierce, vice-president Marketing Partnerships for Etihad Airways added: “Witnessing the collaboration between our aviation medical professionals and CFG’s sports science team has been a great experience. Because the wellbeing of our pilots, cabin crew, staff and guests is of upmost importance, we are proud to use our knowledge to help CFG enhance player performance and business productivity when travelling.”

 

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