Many a times we come across some hard hitting or graphic content on social media. Number of people who post videos and images of serious accidents and incidents on social media have only been increasing.
In order to bring awareness to such serious issues UAE telecom operator du has launched a hard hitting video campaign against such use of social media. In the UAE, posting videos that breach someone else’s privacy is illegal under the Cyber Crimes Law. In recent times several high profile cases have been brought against people who posted videos and images on social media of people involved in accidents or fires.
Du has launched a “Post wisely ” campaign to bring attention to the issue. ‘Post Wisely’ campaign features hard-hitting videos that are aimed at raising awareness and invoking conversations around conscientious social media usage. The campaign uses real-life incidents, through films to address bullying and accidents, including suicide attempts and fires.
According to Du the films aim to use emotional messaging to highlight the gravity of the issue at hand and speak to social media users on a real, human level.
The campaign, which is themed ‘If it were your pain, would you share it?’, comprises four hard-hitting videos that address the negative impact of posting people’s misfortunes online and question the motives of the people behind the camera lens.
Osman Sultan, CEO at Emirates Integrated Telecommunication Company (EITC) says, “We are in an era where our digital and real lives are not so clearly demarcated. While a lot prominence is given to having a digital footprint and engaging with audiences online, it is also pertinent that we maintain a moral compass in practicing discretion.”
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