E-City is planning a major expansion across the Gulf

UAE-based consumer electronics retailer, E-City is planning a major expansion across the Gulf expecting a growth in sales in 2018.

The AED 67 million ($18.2 million) worth expansion venture plans to add more stores in the UAE before adding more outlets across the Gulf, specially in Saudi Arabia and Oman.

CEO of E-City, Jaouad Dakir said, “The company will start its expansion in the UAE – specifically in Dubai’s Deira City Centre and three other locations in the UAE.”

He even added that, “The KSA is a big market with a fast-growing segment for consumer electronics. Customers are always looking for a trusted and a reliable brand.”

E-City, which is a part of Al Batha Group, recently completed an AED 35 million ($9.53 million) renovation of all its outlets across the UAE. At present it has eight stories across the UAE, in Dubai, Abu Dhabi, Sharjah and Fujairah.

According to a statement, the decision to grow is the result of “positive market forecasts and increased consumer demand”, and the retailer expects sales to increase by 20 percent this year.