Emirates recently launched its first bespoke campaign for Saudi Arabia involving a series of short videos interlacing comedy to address the pain points of travel starring famous Middle East comedian Badr Saleh.
Khalid Al Haddad, vice president Saudi Arabia said: “Emirates’ Economy Class is truly a no-compromise experience that offers more choice for Saudi travelers, and our onboard product provides exceptional comfort with world-class service and in-flight entertainment for the whole family. It’s fantastic that Badr lent his comedic touch for this campaign and we hope that it brings some laughs to those watching while also showcasing the Emirates difference.”
Saleh added: “Emirates’ sense of humor struck a chord with me, and I am incredibly proud to have worked alongside the airline’s team to develop great content that truly shows the outstanding onboard experience they offer.”
The videos will be released over the course of the next few weeks, with the second spot illustrating the daunting experience of flying with children.
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