Emirates Holidays, the tour-operating wing of Emirates Airline, and the Dubai Health Authority’s Health Tourism Council are joining hands with each other to provide visitors tailor-made health and wellness holidays in Dubai.
The move focuses to tap into the increasing demand for health and wellness tourism, leveraging on Dubai’s infrastructure for the wellness market.
Dubai is planning to attract more than 500,000 medical visitors by 2020.
Emirates Holidays is collaborating with wellness centres, world-class spas and health facilities in Dubai, to create a different destination travel experience for the health-conscious traveller.
Each wellness and health package incorporates return flights on Emirates, a three to four day stay at a hotel property famous for its health and wellness facilities, a selection of spa and wellness treatments, involving a health and wellness programme adapted to the client’s particular requirements and daily meals.
As a beginning, Emirates Holidays stated that it is joining hands with two premier establishments to offer their health and wellness programmes – DNA Health at Madinat Jumeirah and Rayya Wellness Retreat at the Retreat Palm Dubai, M Gallery by Sofitel.
The health and wellness packages are being introduced in association with Dubai Health Experience (DXH), a brand conceived by the Dubai Health Authority (DHA) to strengthen the medical facilities in Dubai and strengthen the place of Dubai on the world map of medical tourism.
Director of Health Tourism Council at the DHA, Dr Layla Al Marzouqi stated, “Dubai is a favourable location for travellers, particularly from the neighbouring GCC countries. Dubai offers world-class hospitality and healthcare services and our objective is to provide health tourists with a unique experience, the highest medical service standards using state-of-the-art technology accompanied by highly specialized and educated staff.”
He also said, “The wellness sector in the emirate offers excellence in service for travellers seeking wellness services along with several tourism options. We also plan to co-develop preventive health check-up holiday packages of various kinds for individuals, families and children in the future in collaboration with leading hospital and clinics in Dubai.”
Vice president of Emirates Holidays, Robin Parry mentioned, “We are excited to launch Health and Wellness Holidays to Dubai in partnership with the Dubai Health Authority. We see the health and wellness segment as a significant growth opportunity for Emirates Holidays and Dubai as a destination.”
He said, “With the packages we’ve designed, our customers will enjoy travel on award-winning Emirates, see the best of Dubai’s sights and improve their health and wellbeing.”
Emirates Holidays will aim on Kuwait and KSA as the starting markets for its wellness holidays with the aim to extend this to other markets over time.
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