Emirates NBD announced on Wednesday that it is going to support Garmin Pay and Fitbit Pay, making it the first bank in the Middle East to provide this service.
Dubai’s biggest bank stated in a statement that this initiative comes as wearable payment solutions obtain popularity in the UAE.
Garmin Pay and Fitbit Pay are designed for people on the go, allowing them to make fast and secure payments through their Garmin and Fitbit wearables respectively, wherever contactless payments are accepted.
The bank instructed that to make purchases, customers will have to add their Emirates NBD Credit or Debit Card details to Fitbit Pay and Garmin Pay.
Senior executive vice president, head of Retail Banking and Wealth Management of Emirates NBD, Suvo Sarkar mentioned, “Emirates NBD is committed to providing customers with products that offer a seamless user experience and easy, enhanced access.”
He even said, “Our partnership with Fitbit and Garmin reinforces our commitment to creating frictionless payment experiences for our customers with an active lifestyle, as we continue to lead banking innovation and digitisation in the region.”
Contactless payment solutions like Fitbit Pay and Garmin Pay make use of near field communication (NFC) technology to transfer card information, which replaces the need to authenticate through pin and chip.
Users can load their credit or debit card information directly to their Fitbit Pay and Garmin Pay wallets, permitting them to pay in a convenient and easy manner while on the move.
Director, New Markets, Fitbit, Vincent Lamoureux stated, “We are always looking for new and exciting experiences for our users to make their everyday lives easier, and we are delighted to bring for the first time the contactless payments solution to our UAE customers.”
General manager for the Middle East & Africa, Garmin, Tim Spurlingeven said, “Garmin is very excited to be launching Garmin Pay with Emirates NBD, one of the premier banking institutions in the GCC.”
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