Facebook is hiring assistance to make its Stories more interesting than Snapchat’s. Beginning with Spotify, SoundCloud and GoPro, third-party apps can now allow their users to share to Facebook Stories and Instagram Stories. Instead of taking screenshots, users will be able to click a button to share a song or mini-movie from another app, a photo or video of a playlist into Facebook or Instagram’s Stories camera, where they will be able to furnish it with effects and post it to their friends. GoPro’s integration actually permits you to edit your movies inside Facebook’s apps, while you can instantly begin listening to songs shared from Spotify and SoundCloud.
Chris Cox, CPO of Facebook notified about the feature at Facebook’s F8 conference, stating that he is curious to see what developers develop. Other launch partners include selfie editor Meitu, Indian streaming music service Saavn, lipsyncing app Musically and more.
While this new section of the Facebook platform is opening to all developers, only accepted partners that go through a review process like the three specified will have attribution watermarks added to the shares.
This platform shifts mirrors what Facebook did with its Open Graph launch 7 years ago at F8 2011. That permit developers push stories about in-app activity to Facebook’s Ticker and News Feed. Finally Facebook collapsed the Ticker and phased out these Open Graph auto-shares in favor of clear sharing, where the user is in full control. Facebook is taking this more careful start with Stories too, rather than make users panic their guilty pleasure listening or private imagery could be unknowingly shared to their Story.
The plan varies notably from Snapchat’s plan, which has shunned third-party developers like music video-maker Mindie in the past. Now Snapchat permits developers to create augmented reality lenses and geofilters that users can unlock, but the content creation happens in Snapchat’s app. Facebook believes that by hiring developers and getting them to develop special content users can share to their Stories, it will evade the feature expanding stale from the same old selfies and sunsets.
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