Facebook Dating will not be launching a separate app for dating, which should affect the expectations about how deeply it’s diving into Tinder and Match Group’s territory. The feature will be based inside Facebook’s main app, alongside its many other utilities buried further than the home screen. It’s not ready for the public yet, but company employees are now internally testing it. The designs give a sense of the more mature vibe of Facebook Dating, which seems more focused for finding a serious partner than a one-night stand.
Once you decide to begin Facebook Dating, only other people who have also turned it on will be able to see you, and it won’t be shared to News Feed. You can choose if friends of friends can see you or not, and Dating profiles allow non-binary and transgender and orientation options. You’ll unlock Groups or Events you’re a part of for Dating, and you’ll be able to browse potential matches based on the plethora of info Facebook knows about you. If two people express interest in each other (no swiping), they can text each other over Messenger or WhatsApp.
Facebook is thinking about a limit on how many people you can express interest in, which would prevent a spammy behavior of rapidly approving everyone you see. Blocking someone on Dating won’t also block them on Facebook, though that’s not finalized.
Facebook has no plan for paid subscriptions to premium Dating features. It’s currently not going to show ads in Dating, though it could reconsider that later.
Dating will be 18+ only in the U.S. and abide by local laws on who is considered an “adult.”
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