Farfetch has joined hands with Chalhoub to develop its reach in the Middle East

Global e-commerce fashion platform Farfetch has joined hands with regional luxury retailer Chalhoub Group to develop its reach in the Middle East by launching its website in Arabic in the first half of this year.

It will curate goods for local customers and increase local supply by adding products from Chalhoub’s concept stores and partner franchises, which include Level Shoes and designer brands such as Celine and Marc Jacobs. It will also increase its VIP offering with personalised styling services.

The announcement comes after Farfetch partnership with Chinese retailer JD.com last year to fuel its expansion in the country.

According to its founder and chief executive José Neves, the Middle East is one of the greatest luxury markets for Farfetch.

Jose Neves, Founder and CEO at Farfetch said, “Our joint venture with Chalhoub Group represents our commitment to being thoughtful and thorough with regards to our expansion efforts in the region, which is an opportunity for our business and the brands and boutiques we work with around the world.”

Patrick Chalhoub, Chief executive of the Chalhoub Group stated that Fartfetch was the best choice for a partnership which will accelerate the company’s transition from being heavily dependent on physical stores to becoming a big player in e-commerce.

He confirmed that the group’s own concept stores Level Shoes, Level Kids and Tryano will soon become some of Farfetch’s partner boutiques.

 

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