Google has announced the launch of a new Arabic language feature on its Search homepage and app in the Gulf region that makes it easier for people to look for jobs.
Google said it has partnered with 11 local and regional job portals from across the Middle East and North Africa which include Bayt, WUZZUF, Forasna, Emploitic, Novojob, Rekrute, Jobzella, Wzayef, Akhtaboot, Laimoon, and GulfTalent.
Users will find a series of results from across the web on the main Google Search results page, after entering a job-related query in Arabic that meet their unique needs.
The results will include details under each job position like salary information, reviews and ratings of the employer as well as different options to apply for a job, or use a location filter to see jobs in the areas that are convenient for the user.
This new feature builds on Maharat min Google, Google’s digital skills building program launched earlier this year to equip Arabic-speakers with the essential skills designed to help their careers and businesses through online courses and certification.
The feature will be available to users in 15 countries across the Middle East including Bahrain, Kuwait, Oman, Saudi Arabia and the UAE.
It is the latest in a string of updates from Google for its Arabic Search engine this year following the launch of Ramadan features, the World Cup experience, and Google Posts.
Google Trends data indicates that there has been a consistent growth in the number of job-related queries conducted in Arabic.
Google’s internal data show a variety in job preferences across the region. In the UAE, jobs in education, nutrition, and travel trended the most in 2017. In Saudi Arabia, civil service, journalism, and the public sector were the highest on the list.
“Connecting people with the right job opportunities that match their skills and interests is an extension of Google’s mission to organize the world’s information and make it accessible to everyone. We are proud of the progress and evolution of Search in the Arab world, with this new feature being the latest in a string of updates we’ve launched to adapt to our users’ needs in the region,” said Tarek Abdalla, Google’s regional head of marketing in the Middle East and North Africa.
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