The restaurant recommendation service Zagat is being bought by The Infatuation.
Google had acquired Zagat seven years ago, but as the company is ever expanded its restaurant recommendation database has also expanded quite a bit. Consequently Zagat stopped being Google’s focus a while ago. For the past few years Google’s involvement in Zagat’s public facing offerings were pretty minimal. Google, however, did amp up the Zagat app with individually tailored review results.
Now as different services like Yelp and others are innovating new ideas for customer reviews and crowd sourcing, Zagat seems to be losing its shine with Google.
Now restaurant reviewer and guide “” The Infatuation is all set to buy Zagat. Infatuation’s CEO and Co-Founder Chris Stang recently revealed in an interview how excited his company is to be working with Zagat. He said “How often does an iconic brand like Zagat become available?”
He went on to add that the company was “thrilled by this opportunity to acquire such a pioneering and trusted restaurant guide as Zagat… it is the perfect complement to what we have been building at The Infatuation.”
The official details and the amount that Zagat was sold at remains undisclosed at the moment.
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