Last May, Google recently dropped a new events feature designed making it easier for web searchers to find things to do nearby, while also challenging Facebook’s supremacy in the local events space. Today, Google is updating event search with personalized event suggestions, and well as a new design that puts more event information directly in the search results.
When the feature initially launched last year, Google said it was built as an answer to the response to the millions of search queries the company saw daily for finding local events and activities.
However, it was also evidently an area where Google had yield ground to Facebook. The social network said last fall that 100 million people were using Facebook Events on a daily basis, and 650 million were using it across the network. Those numbers have most definitely grown since.
The original design for Google’s events search offered web searchers a list of events they could filter by category and date. Meanwhile, the event listings themselves were powered by data from Eventbrite, Ticketmaster, SeatGeek, Meetup, Vividseats, Jambase, LiveNation, Burbio, Allevents.in, Bookmyshow.com, StubHub, Bandsintown, Yext and Eventful.
In addition, when you tap on one of the event listings’ cards, you’re directed to a more information-rich page, offering the date, time, location and shortcuts to save the event, buy tickets, get directions or share it with others. The design looks even more like a Facebook event page, albeit without a discussion section for posts and comments.
Clicking on the “Get tickets” button will pop up a window that links to ticket resellers for the event in question — like Ticketmaster or StubHub, for example.
As users continue use the system, it will be trained to know what sort of events users like.
Google tells us that for users who are signed in and have history turned on, it will provide customized recommendations based on their interests. People have control over their Search history and data via My Activity.
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