Hammerhead organizer and CEO Piet Morgan is a bicyclist, and he began the organization since he needed a superior route framework.
So Hammerhead crowdfunded its first item, the H1, and in this way assembled Karoo, a “cycling PC” that underpins route and preparing. In any case, Morgan revealed to me his aspirations are greater than that.
All things considered, he sees a future where electric bicycles need keen range projections, where bicycle share armadas should be overseen, where social preparing programs like Strava can pull information from the bicycle itself and where any bike should accompany robbery and crash cautions.
“There should be a product layer on the bicycle,” Morgan said. “That is truly what we’re endeavoring to manufacture.”
That future isn’t here yet, in any case, so Hammerhead is beginning by building a shopper gadget. And keeping in mind that Morgan in the long run intends to permit the product to bicycle makers and different accomplices, he said there will be a shared objective over the business: To fabricate items that cyclists need to utilize.
That incorporates the Karoo gadget itself (presently accessible for $399) — a mountable, shockproof PC with a high-goals, hostile to glare touchscreen. Be that as it may, Morgan contended that the genuine differentiator is the product, in light of the fact that the predominant items from organizations like Garmin are worked with “programming that is truly simple.”
Karoo, then again, keeps running on a normally refreshed, Android-based working framework called Karoo OS. It incorporates a mapping and turn-by-turn route framework that the organization said is planned explicitly for cyclists. What’s more, the genuine potential might be opened when it launches an application store that will enable outsider programming to keep running on the gadget.
Hammerhead is reporting that it has brought $4.2 million up in seed subsidizing driven by Primary Ventures and KB Partners, with Primary’s Steve Schlafman and KB’s Keith Bank joining the board. Courtside Ventures, Maveron, Drummond Road Capital, MapMyFitness prime supporter Robin Thurston and Zipp CEO Andy Ording likewise took part.
“What makes us a convincing endeavor scale opportunity is the thing that I accept is truly going to be very nearly a champ take-all circumstance,” Morgan said. “The organization that [defines] this classification will be ready to possess it.”
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