Go-Jek, the ride sharing company valued at $5 billion, has begun its plan to increase the competition with Grab by branching into three new markets after it opened shop in Vietnam.
The service — which is known as Go-Viet — covers an initial 12 districts in Ho Chi Minh City with a motorbike on-demand service. Rival Grab is in 39 cities in Vietnam and its services include motorbikes, taxis, private cars and food delivery.
GO-VIET will be live on August 1st in the Apple App Store & Google Play. 🖖
We’re expanding to 12 districts across Ho Chi Minh City 🇻🇳 and this will be GO-JEK’s first international operations outside of Indonesia. pic.twitter.com/xMrRRTc29w
— GO-JEK Tech (@gojektech) July 31, 2018
Go-Jek expansion plan will put some heat on Grab, which has occupied a near-dominant position across Southeast Asia since it acquired Uber’s local business back in March.
Unlike Grab, though, Go-Jek is taking an individual approach in each of its countries. Not only will it use a different name in each country — in Thailand it will be called “Get” — it has hired local ‘founder’ teams who will be responsible for service offerings and other local business aspects. It isn’t clear how closely they will work with the main Go-Jek team in Indonesia.
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