Basketball star Lebron James backed Blaze Pizza has seen sales surging since it started in 2011. Now the chain is looking to expand beyond North America. The chain, founded will open its first overseas shop in March in Kuwait through a partnership with MH Alshaya Co. According to CEO Jim Mizes, Blaze also plans to expand to Mexico, Asia and Europe.
Mizes said, “The goal is “global domination in the fast-casual pizza space. There are many more countries we are going to plant our flag in. ”
He also added ,”We’d like to go public when we can achieve a billion-dollar valuation. We think that’s sometime in the next four to seven years.”
Blaze pizza has come to be known for so-called fast-casual pizza, a category known for fresh ingredients and the use of a Chipotle-style assembly line.
The brand ambassador, James, who has won three National Basketball Association championships, has helped market Blaze Pizza – including an ad where he worked behind the counter at the chain.
He not only endorsed the chain but also invested in the company in 2012 while walking away from an endorsement deal with McDonald’s in 2015 so that he could become Blaze’s “brand ambassador.”
Blaze has set a goal to reach 1,000 stores and go public as soon as 2022.
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