Mariah Idrissi to speak at South by Southwest (SXSW) on “Faith and Fashion: Why Representation Matters.”

Mariah Idrissi, a British Moroccan/Pakistani model, public speaker, and online personality, is all set to speak at South by Southwest (SXSW). SXSW is an annual gathering of film, media, tech and music in Austin, Texas.
Melanie Elturk, founder of fashion brand Haute Hijab , will join Idrissi on stage on March 9. The duo will discuss on “Faith and Fashion: Why Representation Matters.”

Idrissi came under the spotlight for being the first Muslim women to walk the ramp in Hijab in 2015. She starred in H&M’s “Close the Loop” adverts as part of the campaign.

Idrissi talked about the H&M campaign in a talk she gave at TEDxTeen in 2016 — “Changing the Face of Fashion” wherein she said, It made me realize that I’m not only a hijabi model, I’ve also had this weight placed on me as a spokeswoman for Hijab, for modesty, for fashion, for Islam… And, of course, I wouldn’t change it for the world, but it shows me that we still have a long way to go in changing people’s mentalities.”

Idrissi advocated modest fashion movement wherein she claims to represent contemporary Muslim women. she has also worked with MAC cosmetics and ASOS.

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