Matthew Henick, previously who was the head of BuzzFeed Studios, is joining Facebook’s media partnerships team, where he will working as head of content planning and strategy.
In a post on Facebook, Henick contended that the social network is “a storytelling platform at its core,” and it is noted like he wants to help Facebook take advantage of those storytelling opportunities:
Good stories attract the audience in, but great stories intensifies the audience’s connection to each other. The future of storytelling is social. As media discovers to flourish the advantages of the digital world, a completely new video experience is appearing on mobile, with a potential for social and interactivity that we are only starting to tap. It withstands silos like “first” and “second screens.” I think everyone in the world must be able to touch this experience — whether they want to consume it, create for it or even monetize it — in a singular, unified way. Facebook is in an amazing position to present that. It’s a clear extension of the company’s mission to bring the world closer together.
Even at BuzzFeed, it sounds like Henick’s role was to connect digital media with more traditional forms of storytelling — he led a team concentrated on turning BuzzFeed content into TV series and feature-length films. BuzzFeed mentioned earlier this year that it was restructuring its entertainment group.
Facebook, meanwhile, launched a new Watch section last year where users will be able to check out original shows.
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