Men are now challenging this outdated mentality

Historically, laundry has been a household task more commonly looked after by women, and men have not been involved in this task. Some do not even have idea of how to use the washing machine. This is why there are companies such as Besafe laundry service exist, as it is more convenient and removes the hassle when it comes to doing your own laundry.

Well, men are now challenging this outdated mentality. As per Washmen, an app based laundry service in the UAE, 65% of men are doing their families’ laundry. The tech company has just shared its recent information with Arabian Business to depict that technology is not only reshaping society as seen with Uber and Airbnb, but it is also demanding negative stereotypes or assumptions.

CEO of Washmen, Rami Shaar said, “Since we have started our business, we were very focused on women based on the wrong assumption that our service might mainly attract the interest of married women here in the UAE. We quickly understood that this was not the case. Men were actually taking the lead on sorting out their families’ laundr.”

He even says, “Our recent survey found that men are proactive in finding “hacks” to simplify these chores with technology.”

Traditionally, customers would send out only their business and formal wear to laundromats. A great portion of the laundry basket at home was not catered to by local laundry services. Washmen introduced an affordable solution that would permit their customers to send out their linens, gym clothes and casual wear for cleaning.

Recently, Washmen introduced a Wash Everything Bag, a new service that can strongly damage the laundry market. For a defined price of AED 49, Washmen customers can get all of their weekly laundry resolved.

He says, “We realised dry cleaning and pressing services, were not solving an everyday problem. We focused on winning the other half of the laundry basket that customers wash themselves. Our new process is similar to washing at home as we split colors and wash them separately. More importantly, we don’t mix your intimates with anybody else’s.”

Since its introduction, the Wash Everything Bag has been a large success. Most orders placed by men, astonishingly, incorporate both men and women’s garments.

He mentions, “Men are taking pride in showing their wife or partner easier, smarter and more affordable ways to do a weekly chore such as laundry. They want to prove they can also take charge of their home by bringing innovation to their households through technology”.

For more data about Washmen, visit
Brand View permits our business partners to share content with Arabian Business readers. The content is provided by Arabian Business Brand View Partners.


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