To boost its Azure platform and increase growth in gaming sector, Microsoft has bought startup Playfab. This will help the company’s game developers launch their titles online more quickly with simplified back-end services.
PlayFab offers game developers a platform to host and operate online games and the analytical tools to help understand and monetize users. This do a wide extent cuts down the developers work needed to launch a title widely with infrastructure that could handle a global player base. Additionally, Playfab also has much larger and influential customers, including Disney, NBCUniversal, Rovio and Capcom.
Although no official terms of the said deal has been disclosed by both the parties, in a blog post Microsoft’s corporate VP of gaming, Kareem Choudhry, writes, “Together, Azure and PlayFab will further unlock the power of the intelligent cloud for the gaming industry, enabling game developers and delighting gamers around the world.”
On the other hand, Playfab’s CEO wrote in his blog post, ” Matt and I launched PlayFab four years ago to solve a burning need. Games were rapidly shifting from packaged goods, sold in boxes, to “always on” digital services, requiring sophisticated server-based infrastructure to host and operate. Built well, these backend systems enabled games to engage, retain, and monetize players like never before, with longevity in the top grossing charts measured in years. Built poorly, they crashed and burned on launch day.”
The deal will mean more business for both the companies. Microsoft is always making efforts to stay at par with the latest tech in online gaming services. It has also been active in more consumer-facing gaming acquisitions. With business moves like this Microsoft is definitely here to stay in the online gaming sector.
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