Mohammed bin Rashid Innovation Fund to support Lamsa World

The Mohammed bin Rashid Innovation Fund (MBRIF), operated by the Emirates Development Bank, has announced its financial support for Lamsa, a platform for children.

The first of its kind in the region, Lamsa delivers diverse interactive content focused on education and entertainment for children, overseen by Finnish experts in the fields of early childhood education.

The app’s content, tailored for children aged up to 12 years old, provides creative and engaging Arabic language material, state news agency WAM reported.

It added that with this funding, the value of which was not disclosed, Lamsa World will expand its research and development activities, bringing advanced technologies and new characters to the region’s education.

The funds will enable Lamsa to further collaborate with accredited experts globally and across the MENA region to develop its proprietary EdTech framework that is adapted to Arabic language development needs.

Haytham Kamhiyah, CEO of Emirates Development Bank, said: “We’re excited to announce our partnership with Lamsa as they accelerate the adoption of e-learning and original digital content in the region. The MBRIF recognises the innovation at the heart of Lamsa’s product and their commitment to solving local challenges. As the fund’s portfolio grows, we continue to identify and engage with entrepreneurs who are pushing the limits of innovation to bring unique ideas and solutions to life.”

Available across Android and iOS platforms, Lamsa World has become increasingly popular with children and parents throughout the region and in 2017, the app received over four million downloads, with total cumulative downloads now exceeding 12 million.

Badr Ward, founder and CEO of Lamsa World, said: “There is a notable need for higher quality across the board when it comes to Arabic language. Lamsa is successfully confronting this linguistic deficit by providing high-quality Arabic language content for children throughout the Middle East.

“With a team of 22 experts across a range of fields from early childhood development and education to graphic design and augmented reality technologies we are delivering a cutting-edge product that has a track record in these regional challenges.

“We are proud to have received the generous support of the Mohammed Bin Rashid Innovation Fund as we enter a new phase of our journey,” he added.

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