Now that Mobile World Congress is here, Google readies itself to talk about its Rich Communication service (RCS). RCS which is known to be the more advanced and the next generation of SMS now offers features that go far beyond the standard SMS-based messaging apps that tend to ship with your phone.
According to Google, more than 40 carriers and device manufacturers now use its RCS platform (out of a total of about 60 that currently support it). Interestingly there has been a significant increase as Google cited just 27 last year.
Google looks at RCS which is GSM standard to allow its Android platform to get at least some feature parity with Apple’s iMessage service. Google is also focusing on integrating RCS to provide businesses with services that can send verified rich messages with boarding passes, credit card fraud alerts and package delivery notifications, for example. Those messages can include suggested replies and actions (change seat, call airline, etc.).
From last year a number of new carriers in Europe and Latin American have signed on to Google’s Jibe RCS cloud, including America Movil, AT&T, Celcom Axiata, Freedom Mobile, Oi, Telia and Telefonica.
Now among the partners is messaging service Twilio, Other and some others including 3C, CM.com, Mobivity, OpenMarket and Smooch.
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