By combining augmented reality with your customization captions, while earning it a little money Snapchat hopes you’ll share more from birthdays and weddings . By expanding its 2016–launched on-demand geofilter program so you can make temporary, geofenced AR effects that people can add to their Snaps at a special event Today Snap-chat launches Custom Lenses, . The Create-Your-Own-Lens maker is now available in the U.S. on the web and iOS app’s settings menu, and will roll out globally and on Android soon.
Users choose from 150 templates that add animal ears, sparkles or the Snapchat dancing hot dog to their face. custom caption has been added by them like “Happy Birthday, Josh!” using Snapchat’s new fonts we scooped last week, Gradient, Italic, including Brush, Glow, Rainbow, Fancy and Old English. Then they select the geofence where the lens will be available on a map from 20,000 to 5 million square feet, with prices starting at $9.99 select when it will be available, and pay depending on how long and widely it’s available, .
Snapchat tells me for the masses so custom lenses generate revenue, the pricing is designed to be both affordable enough and to deter spam and flippant use of the platform. For example, it would cost $1,182 if you wanted a Custom Lens available for a day in all of New York’s Central Park. A single block in San Francisco’s Mission District for a day would cost $92.
But for Snap-chat the real opportunity is to become the most unique and fun way to share from special occasions. It hopes that if you equip guests with a pre-made Custom Lens, they’ll use it in place of of fiddling with creating their own special effects on competing apps like Instagram.
To be clear, Developers who want to do that and turn you into new animals can use Snapchat’s Lens Studio that launched in December. you’re not designing or coding your own AR experience. And if users just want to use the cool new fonts on random Snaps, they’re now rolling out on iOS and Android with a new system that formats text as a sticker so you can add multiple captions.
by 70 million people a day lenses are now used who play with them for an average of more than three minutes, which translates to 500 years of play time each day. But since Instagram and Facebook added their own AR masks, Snap-chat has been looking for ways to differentiate.The rainbow puke and dog-ear masks are what made Snap-chat a cultural staple, after all.
Back in April I wrote about how the physical world is too big for Snap-chat to fill with augmented reality on its own, and to use AR for it to dream them all up by itself there are too many ways . It needed to crowd source help if it was going to stay ahead of Facebook with its own AR Studio. Now Custom Lenses for users and its newfound momentum after a blockbuster earnings report, Snap-chat finally seems poised to fight back against its clones,between Snap-chat’s Lens Studio for developers, .
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