YouTube Music for streaming music services is coming to the next critical battlefield :in India. it’s launching is announced by the company this week its ad-supported version of YouTube Music for free in the country, as well as YouTube Music Premium, its subscription that offers offline downloads,background listening, and an ad-free experience for ₹99 a month.
YouTube Premium,In addition,which extends background listening,offline play,and the removal of ads across YouTube, is also launching in India. include access to YouTube Original programming like Cobra Kai, BTS: This will Burn The Stage and others, and ships with the Music Premium subscription for -129 (rupees) per month.
the company said:-The company already operates Google Play Music — and now, those subscribers will gain access to YouTube Music as part of their subscription,This is not Google’s first entry into the streaming music market in India.
Because of its sizable population of 1.3 billion people is a key market for streaming services, many of whom are still coming online for the first time. (Only some 483 million are active internet users today).
Already, Apple and Amazon operate their music services in the region in addition to local players like Gaana, Saavn and others. Spotify also made an India launch a strategic focus this year.
However, Spotify’s entry into India has been complicated by a licensing dispute with Warner Music (WMG’s Warner/Chappell publishing arm, specifically). That conflict led to Spottily coming in the market without some of today’s biggest artists, like Cardi B. and Ed Sheeran. The case has been ugly: Warner sued Spotify asking for an emergency injunction; Spotify then accused Warner of “abusive behavior;” and Warner called Spotify a “liar.”
In spite of its legal problems, within a week of launching Spotify hit 1 million users in India .That bodes well for its potential when it gets through the legal battles.
Unlike Spotify, YouTube Music is fully licensed as it enters the region — a potential competitive advantage for the time being. It also has a deal with Samsung where Galaxy S10 owners can gain four months of YouTube Premium /YouTube Music Premium for free. (But Spotify has a deeper Samsung partnership, involving pre-installs and Bixby integrations.)
For YouTube, a win in India is needed, as its streaming music service hasn’t picked up traction to date.
To some extent, It leverages the power of its platform to promote its only music service, Apple Music. that’s because YouTube users know they can get to music videos for free, but it also has to do with Google’s baffling strategy in operating two separate brands around music. Apple doesn’t make this mistake.
That may have gotten it into trouble, though — today, Spotify filed a complaint with the European Commission over the “Apple tax” levied on its rivals and its restrictive rules.
Google said that it plans to merge its two music services on some point, but for now the split likely leads to confusion.
Lyor Cohen said in a statement,“India is where the multi-lingual music scene thrives,” YouTube,global head of Music, . He added,with the magic of music on YouTube,“It’s interesting to note how Indian artists have dependable claimed top spots over the last few months in the Global YouTube Top Artists chart. With YouTube Music, we are planing to bring the best in Indian and global music to millions of fans across India, and trying to give them an mesmerizing music experience, ”.
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