The way we think about moving through physical space like Niantic by few software companies have transformed. The creators of Pokémon GO and soon Harry Potter: Wizards Unite, Niantic has become an unbelievable unicorn success story, with a reported valuation of nearly $4 billion. One part AR,one part location, one part gaming, and many parts fun, the company has been blazing in accomplish on an original product vision for what the future of our devices — and us — will be.
But that way of course didn’t start by the company. Rather, when a couple of engineers and product types came together to build the technology that would the path to its present day success began almost two decades ago especially power Google Earth. From those humble beginnings — and many learning in between — did a mighty company grow.
We launched our first-ever EC-1 focused on Patreon,Last month. To understand why certain startups have been successful. The goal with each EC-1 is to provide a multi-angle lens . How do they think about product? How did they learn early on to build a durable and speedily growing company?What was their business strategy?
Through substantial interviews and research, an EC-1 acts as a case study for entrepreneurs and startup executives to learn from a company’s journey as well as a thorough analysis for industry observers and public market investors eager to understand the next big companies.
TechCrunch editor Greg Kumparak wrote this EC-1. He has covered Niantic for years, and conducted many hours of interviews with Niantic’s executive team exclusively for this report.
Niantic had nothing to say in the satisfied of this analysis and did not get advanced access to it. to Niantic or other conflicts of interest to disclose Kumparak has no financial ties .
The Niantic EC-1 comprises four main articles and a bonus reading guide. Unlike the Patreon EC-1, we are going to investigation with a totter1 release schedule, with part one released today and parts 2-4 and the reading guide coming over the next two weeks.
Niantic is a startup, and so are we here at Extra Crunch.
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