After waiting for a long time, Snapchat finally lets users @-tag someone in their Story by creating a swipe up “more” option that shows the tagged person’s name, handle, Bitmoji, and an Add button so they can follow them too.
The feature proves useful in many ways. It will allow friends call each other out in Stories, or promote their favorite influencers by making it easy for people to follow them.
Snapchat confirmed saying, “We’re testing this”. However not anymore details were shared. Not all users appear to have access to tagging right now, but it seems like a sensible thing to roll out.
Here’s how Snapchat @ mention tagging works. After you shoot a photo or video with the Snapchat camera, you can add text to it. While there’s no type-ahead drop-down menu like on some social networks, you can “@[someone’s username]” to mention them. When someone views your Snap, they’ll see a “More” option beckoning them to swipe up. This reveals tiles showing people’s profile info and an Add button. The tags don’t appear to trigger notifications for people mentioned, which could help prevent them from being used for spam or bullying.
The feature will also help Snapchat better intertwine Stories and messaging, which now live in the same tab after the big redesign. Story tags could spark conversations that lead to the back-and-forth visual communication that Snapchat pioneered. Snapchat definitely needs to promote its best-in-class ephemeral messaging feature to stay differentiated.
There have been reports of Snapchat trying to cut its quarterly losses by firing over a hundred employees. Snapchat definitely needs to stay relevant and above its competitive social media sites in order to stay alive.
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