Özlem Fidancı appointed as new Philips CEO for the Middle East

Health tech company Philips has appointed Ozlem Fidanci as its Chief Executive Officer for the Middle East. Fidanci will look after the company’s operations in sixteen countries comprising of the Middle East and Turkey.

Talking about her new role as the CEO, Fidanci said, “We are keen to be working with the private sector as well as governments throughout the region to help build an innovative approach towards a stronger healthcare infrastructure, in line with national health agendas. The aim is to optimize healthcare data management, enhance clinical performance, patient experience, and deliver an added value to the local health systems.”

She affirms that the Middle East and Turkey is a crucial market for the company. Fidanci will have to focus on taking forward the company’s objectives and growth in the region.

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