Realistically speaking, the newest Samsung ads are more about the company’s observation of Apple than its own devices. But hey, that trick has worked for the company in the past, so who can blame them? They do, however, offer at least one key bit of info into the company’s on-going plans.
In a spot titled “Dongle” that aims at the easiest possible joke in the smartphone world, Samsung takes Apple to task for the iPhone for its lack of headphone jack. A conversation takes place between a customer and Genius Bar employee, the term “double dongle” is coined and the former grimaces like someone just explained the plot of Human Centipede to him for the first time.
Again, the ad seems to focus on what Apple lacks instead of what Samsung has to offer, but it does appear to regurgitate the company’s vow to the headphone jack. Granted, we’ve seen companies do about-faces on the issue before. The most notable instance is probably Google, who called Apple out one year and dropped the jack the next.
But the release of such an openly mocking ad a month or so before dropping the headphone jack does not seem to be a great look for the company. The addition of the port has been a selling point for Samsung ever since Apple dropped it way back in 2016 for the iPhone 6. It’s an easy win for Samsung. All the company has to do is literally nothing.
And from the leaks we’ve seen of the Note 9, it appears that the 3.5mm will once again be returning.
Of course, what felt like an act of aggression to some two year back has become increasingly common amongst the competition. I’ve talked to a number of manufacturers who’ve retained the jack over the past two years, and nearly all have acknowledged that it’s simply a matter of time before they go that route as well.
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