As indicated by an organization statement, the start of Saudi Aramco-branded service stations “is likely to arrive at an accelerated pace” in the kingdom.
As a major aspect of the move, Aramco will make a completely possessed subsidiary catering to fuel retailing, RetailCo.
As indicated by the organization, clients will have the capacity to start utilizing Aramco service stations “in the not-too-distant future”.
Each station will be self-service, with the choice of paying with debit and credit cards.
Vice president of marketing, sales and supply planning and chairman of the board of RetailCo, Ahmed A. Al-Subaey said, “Saudi Aramco will be creating a sustainable and profitable business model for integrating across the hydrocarbon value chain,”
Al-Subaey included that “RetailCo will grow its operations in both the automotive and aviation fuel segments, offering customers enhanced services and quality products while implementing a sustainable and profitable business model that delivers a new and stable source of revenue for Saudi Aramco.”
RetailCo’s CEO, Mohammed H. Al-Gahtani told the introduction of Aramco-branded stations constitutes a “total shift in paradigm in the gas station perception among the public” from divergences along their important routes to a “destination of services”.
He said, “This focus on quality and customer service is what we can add to the retail business in our country.”
He also added, “It is the level of service that not only Saudi Aramco is pursuing, but also the kingdom through the Saudi Vision 2030 quality of life programme.”
Al-Gahtani included that the firm is as of now working with training centres to guarantee its employees are correctly trained to meet the needs of clients.
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