Serhat Yildirim has been nominated by Abu Dhabi Islamic Bank (ADIB) as its new chief digital officer as part of the bank’s efforts to increase innovation in its online services.
Yildirim joins ADIB from Finansbank, one of the biggest banks in Turkey, where he was looking after the revolutionary digital payment system project.
Before that, he was working for Akbank Direct, Turkey’s quickest growing digital banking platform, a statement stated.
Vice chairman and acting CEO of ADIB, Khamis Buharoon told, “Providing an outstanding and seamless customer experience remains at the core of ADIB’s strategy. This is led by our efforts to adapt and update our offerings to meet the ever-evolving needs of our customers.”
He even mentioned, “We are delighted to welcome Serhat on board to lead the development and enhancement of our digital approach and to ensure that we are implementing technology-led solutions across all divisions of ADIB.”
Yildirim stated, “The bank is widely recognised for developing an award-winning portfolio of online and mobile banking products… I look forward to working with the team to build on this core strength, and to bring innovative and pioneering solutions which can improve the banking experience of ADIB’s one million customers.”
ADIB told that it has seen quick growth in the use of digital channels by its customers, with around two million mobile transactions initiated through the ADIB mobile banking app.
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