Snapchat launches Bitmoji Deluxe, a more configurable version of its cartoony avatars

Now you can now customize your Snapchat Bitmoji avatar with 50 hair colors, 40 skin tones, 50 hair treatment choices and more so it looks just like you no matter what you look like. Today Snapchat introduces Bitmoji Deluxe, a more configurable version of its cartoony avatars that clutches the growing diversity of its users.

The feature provides an easier front-end builder that quickly previews changes on your Bitmoji, with a choice to take a selfie to guide your personalization…although there is still no automatic facial recognition to do it for you. The feature also makes Bitmoji more flexible on the backend so Snapchat can add new variety options more frequently. Which could show the way for brand-sponsored Bitmoji make-up, clothing, accessories and more, though Snap conveys me it has nothing to tell about the Bitmoji sponsorship idea for now.

Bitmoji Deluxe provides 1.999 septillion different combinations of choices as there are now 40 skin tones instead of 25, 50 hair colors instead of 25. The hair treatments are all brand new, permitting you to add pink tips or a color gradient to your avatar’s do. There are also many hairstyles available with different asymmetrical swoops, braids, and levels of curl. As the feature comes to light today, users will be capable of find Bitmoji Deluxe by going to their Bitmoji app’s settings, or hitting the Edit Bitmoji button in Snapchat.

As I detailed in my piece, “Facebook seriously needs its own Bitmoji”, the mobile avatar system is one of Snapchat’s biggest differentiators. Snap obtained Bitmoji for a mere $64.2 million in early 2016, and since integrating the feature into Snapchat so you could use your avatar as stickers or emoji, the standalone Bitmoji app has lived in the top 10 charts sometimes increasing to #1.

I would be deeply astonished if Facebook was not building a version of Bitmoji that extends its 3D VR avatars from Oculus and Facebook Spaces into the 2D mobile world. Meanwhile, startups like Genies are taking a more photorealistic approach to providing personalizable avatars, and putting your Bitmoji in daily news-related scenes you can share.

That is why it is smart for Snapchat to try to extend its lead in the space as much as it can while it has the chance. If its Stories, ephemeral messages, and original programming have all been copied by Facebook, it should squeeze as much growth and loyalty out of BItmoji before the avatars get cloned too.

 

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