Snapchat takes another attempt at location after its always-on coordinate-broadcasting Snap Map turned out to be a bit intrusive for some users. Snapchat now allows you send your real-time location to a friend, or request theirs, which show up on the Snap Map and within your message thread.
Basically, this is location sharing which is built for the familiarity people love about Snapchat, and not the foreign and a little strange idea of giving your entire friendlist access to your location through Snap Map. As Facebook, Instagram and WhatsApp brutally make their clones of Stories, it’s the more private, close friends’ features like this and short-lived messaging that are Snapchat’s best shot at staying relevant.
The whole idea of location broadcasting has forced some users into staying in only-me Ghost Mode. This new feature will be Snap’s chance to get them on board, one friend at a time.
So now when you long-press on a friend’s name or hit the three-line button on a chat thread, you’ll be provided with the option to Send Location or Request Location. It only works with bi-directional friends, so you can’t ask for the location of your favorite Snap star if they don’t follow you back, and you can turn off getting requests in your settings if people are spamming you.
Location shared through this new feature will only update live for eight hours after you last open the app. You can call off someone’s access at any time through the Snap Map. And if you’ve never facilitated it, you’ll go through the location approval flow first.
After the launch of Snap-Map on June 2017 launch, it hit 35 million daily viewers, but that number was at 19 million and dropping by November, according to leaked data. In February, when it launched on web, Snapchat said it had 100 million monthly users — but as Snap never shares monthly user numbers and instead relies on daily counts, the fact that it had to go with a monthly stat here showed some insecurity about its popularity.
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