There is no getting around the fact that Snapchat has a user expansion issue, so it is clever that the organisation is making it simpler for people who like and use Snapchat to share content they find within beyond the app itself. Today, Snap is introducing the capability to share certain public Stories through links that then show the Story selected on Snapchat.com.
Stories qualified for sharing right now involve those Official Stories and Our Stories found in the Discover tab, also Search Stories, though Snapchat states that those are just what is included “at launch,” which shows that the types of Stories you could share will extend over time. This feature is also going live to anyone running the redesigned Snapchat app as of today, which involves test markets like Canada and Australia, and will become available for iOS and Android in the next few weeks to the rest of the world as the redesign extends world wide.
Snap tells that section of its inspiration for introducing this feature is to permit users to share content from within the app to signify to people who are not already on the platform what it can do. It is also focusing to make it simpler for outside parties, including media outlets, to include Snap-based content in their reporting. That indicates that while this feature is introducing as a easy link that leads to a web-based replica of the in-app Story, finally the idea could also include more embed-friendly formats, same as what Twitter, Instagram and Facebook have rolled out for their respective platforms.
Concert Example – Story on Snapchat.com
Fire Example – Story on Snapchat.com
Already, Snapchat Stories shared directly through certain platforms will support in-line playback, including on Twitter, using the same web link. Also, on Facebook, you will see a link to the full content along with a preview, same as how YouTube video sharing works on the platform. Snap also mentions that for now it is not managing Snap Ads on the web-based versions of shared stories, but that it is not completely ruling out monetization strategies for shared content.
While in certain ways external sharing of Snapchat Stories is counterintuitive to the app’s aim on ephemerality, Snap has developed that in to its sharing mechanism, too. Our Stories will remain only 30 days outside of Snapchat, even through the link, for example, and Search Stories will also expire after 30 days. Official Stories will only stay live for 24 hours – so each external share has an expiry date, which could be an interesting challenge for those looking to use them to support stories and content that outlast the Snapchat Stories themselves.
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