Tech giant Ericsson to launch new MidEast innovation hubs – Technology,GCC,Europe


Swedish tech giant Ericsson has announced plans to create new innovation hubs serving Middle East and Africa markets following the same global concept of Ericsson Garage.
Ericsson Garage is an open innovation platform, inspired by lean startup methodology with teams working in close dialog with customers, users and partners to ensure the final product version fulfills actual customer needs.
Ericsson Garage was initially launched in Kista, Sweden and has been expanded to locations including Budapest, Aachen, Paris, Silicon Valley, Gothenburg, Croatia, Montreal, Ottawa, Lund, Linkoping, Poland and Beijing.
Now, in order to continue the global expansion plans, new  Ericsson Garage sites will be created in the Middle East and Africa, although specific locations have yet to be identified.
Rafiah Ibrahim, head of Ericsson Middle East and Africa, said: ”As a corporate incubator, Ericsson Garage provides a platform for the innovation community as it builds innovation partnerships with customers and academia, supports startups and accelerates the development of new business ideas.
“Today, I am proud to see such a great model coming to the Middle East and Africa for the first time. This open model will ensure maximum cross-pollination of new thinking and provide an inspirational opportunity for local talents to innovate and bring about real, fast-paced and creative innovations that will serve the needs of our customers.”

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