Instagram is all set to release a feature called Nametags that permits you to generate a special image that people can scan with the Instagram Stories camera to follow you. TechCrunch broke the news of Nametags code in Instagram’s Android APK previous month. But now thanks to reader Genady Okrain we have screenshots and more information of the Instagram Nametags feature.
Nametags could make it simpler for people to visually assist their Instagram account. It could make it easy to follow a friend you just met by having them open their Nametag and then you scanning it. Simultaneously, businesses and social media stars could post their Nametag across other social media manages, print it onto posters or handbills or even make merchandise out of it.
An Instagram spokesperson established to TechCrunch that it is testing the Nametags feature. Instagram’s been specked doing a rush of feature development lately. TechCrunch has announced that code for an Instagram Video Calling feature was found in its Android APK. Simultaneously, it is testing a Portrait mode feature called Focus.
[Update 4/10/18: Instagram has now rolled out its Focus portrait mode.]
Once users have control, they will be capable of hitting a QR scanner button on their profile to bring up the Nametag editor. They can then opt from a purple Instagram color gradient background, a pattern of one emoji they choose or a selfie they can jazz up with augmented reality face filters that then becomes an emoji pattern. The user’s Instagram username appears in the center. For now, users in the test group cannot share or scan Nametags. But the code we discovered describes that users can scan them to follow people.
Snapchat in January 2015 released its own Snapcodes that work similarly, meaning Instagram took its time copying this feature. But with social media stars and businesses expelled to Snapchat’s Discover channel, those accounts might be looking to prioritize assisting their Instagram accounts. If creators find it simpler to develop an audience on Instagram and get more engagement there, they could provide the Facebook-owned app their first-run content. The eventual launch of Nametags could offer them one more reason to use Snapchat copycat Instagram Stories instead of the original.
For more on upcoming Instagram features, check out our other stories on Focus and Video Calling
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