Tile lays off dozens due to disappointing sales over the holidays.

TechCrunch has learned that tile has laid off some 30 people and reportedly stopped the potential hires of another 10,. This comes less than a year after the company raised a $25 million B round last May. Tile, one of the best known item-tracking gadgets. The layoffs are reportedly due to disappointing sales over the holidays.
When reached for comment, Tile offered the following statement:
The Tile leadership team determined that a re calibration of our priorities was necessary so that the company can focus on the development of our Tile Platform business and core hardware products, As part of our 2018 planning process. Unfortunately, this means that we had to say goodbye to roughly 30 Tile colleagues. Tile will continue creating a world where everyone can find everything also remains the leader in smart location.

According to information provided to TechCrunch, roughly 30 employees being recalibrated weren’t solely from any
one area, so it seems as the company says to be a general cost saving measure. A Tile representative pointed out that a hiring freeze was not announced, so the 10 hires that were reportedly prevented from taking place are still a bit of a question mark.

Late last summer tile revamped its product line, two new “Pro” units: a sporty one for active types and a fancy white-and-gold “Tile Style” were added. Perhaps it was too little, too late, or perhaps Tile has become too popular for its own good and everyone already has all the Tiles they need.

It is announced a handful of new partners that will integrate Tile tech into their products At CES. Being a platform-first rather than a hardware-first company this is reportedly the new focus of the company —. No doubt the devices will still be made and sold, of course, but it won’t be the totality of the Tile offering.

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