UAE-based electronics retail firm, Ecity, plans to expand with the introduction of the Abu Dhabi Store, which includes four more pipelines.
Albatha Group’s leading electronics retail arm said that it will launch four more ECity stores in Dubai in the beginning of 2019 with.
The opening is part of its AED67 million expansion bid, which includes an important investment soon to launch an e-commerce venture.
ECity has identified UAE as its launch pad for regional development in GCC as it starts its journey soon in Abu Dhabi’s Marina Mall, Sahara Mall, Al Zahia Shopping Center and others.
“We are proud to announce that our strategic expansion campaign in the GCC market has officially started. To strengthen the brand’s presence as a whole in UAE and GCC, ECity’s expansion bid strongly puts anchor. For the electronic goods, the balloon demand for this area is our main driver, “said Jaouad Dakir, CEO of ECity..
The ECity said it is also eyeing the Saudi Arabia and Oman markets as its next growth frontier, adding that it is a hopeful of recording a 20-25 percent growth in sales, while the next six months in an additional 120 staff recruits.
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