As per the latest research by digital marketing platform SEMrush, domestic staycations are the preferred choice for UAE residents celebrating the nearing Eid Al Adha, for which holidays are likely to start on August 18.
Latest data disclosed that UAE residents make about 200,000 online searches for domestic holidays concerned with Eid vacations.
The UAE’s domestic tourism spend is predicted to expand from $10 billion to $15 billion by 2027, as per the forecasts by the World Travel and Tourism Council (WTTC), creating 24% of direct travel and tourism GDP in 2017.
Corporate Communications Manager for SEMrush in GCC and Turkey, Adam Zeidan stated, “The UAE spends nearly $2 billion a year on advertising in general and domestic marketers must further fine tune their digital marketing strategies to capture the lucrative domestic tourism market.”
He even said, “These marketers must differentiate themselves from competitors by using online SEO coupled with competitive intelligence tools.”
While Dubai disclosed that it captured 15 million visitors in 2017, the UAE as a whole proceeds to introduce several initiatives to increase domestic tourism in the country via theme parks and expansive development of heritage and culture areas throughout all seven emirates.
Zeidan mentioned, “With the vast majority of the UAE’s nine million population being expatriates, the initiatives to expand the tourism sector with attractive new offerings may yet entice many expat residents to explore cost effective holiday options inside the UAE, especially for those with families.”
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