Warner Music Group recently launched its new Beirut based division Warner Music Middle East. The new wholly owned division in Beirut that will operate across 17 markets in the Middle East and North Africa (MENA).
WMG has appointed Moe Hamzeh as the managing director of its new Middle East arm. Hamzeh previously supervised content at video streaming platform m.media. talking about Warner group’s new venture, he said that this will allow WMG to reach and draw in a larger fan base across the region, enabling it to develop careers for local talent and create new opportunities for its established artists.
Chris Ancliff, WMG’s executive vice president, Eastern Europe, Middle East and Africa reveals that WMG is keen on expanding its local ventures worldwide. This according to him will help in delivering maximum global impact for its artist. WMG plans to market and promote its international artists while also growing its local list of Arabic artists and repertoire.
Such business efforts will allow the company to expand the digital distribution of its artists’ music and cultivate local brand partnerships and hence strengthen the WMG brand globally.
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