With increasing price of $ 16 million “Send-Bird” has given a developers tools to quickly roll out chat functionality

If you go to any company’s website these days, you may start to see some chat functionality more often – and for a good reason, because it is for those companies to contact their potential customers There is a quick way.

And Send Bird, which launched out of Y Combinator,in February this year by giving developers tools to quickly roll out chat functionality for those companies.has tried to quietly begin eating up this space While the core version of Send Bird is able to handle most use cases for organizations looking for chat functionality, co-founder John Kim said that as it is moving forward and bringing more companies, those top cases are starting to fill and the equipment is more Able to help larger organizations.
The company said that with existing investors Y Combinator and Funders Club, under the leadership of Shasta Ventures and August Capital, a new round of financing has increased by $ 16 million.
Kim said, “He has a complete list of commonly used cases, many people are used for WhatsApp or Slack.” They ask for the features they want to make. Because we can work with some big companies, we run line-by-line and we cover 90% of their usage with the bat. Others can be unique for their use cases, then we work by hand to create those features. Once we do this, the sale becomes easy for the next customer because we have a product that is slightly wider in coverage. So we are able to win big and big customers in less time. ”
The main product of SendBird is a development kit that helps companies add chat functionality to their services. But Kim said that the company’s strength is the ability to handle concurrent users in a large number, which reaches hundreds of thousands of people in the same channel simultaneously. There are many fair use cases, such as live streaming, and the company says that it works with 1 million concurrent users in an app and has 7,200 current integration.
After launching Y Combinator in February this year, we did not hear much from Sendbird – after all, it is an enterprise-Wi app capable of developers. As an enterprise- and developer-centric app, sales cycles may be too long to join those companies. But over time, the pitch has become easy and easy, and now the company is just starting to pitch other companies on its product rather than relying on the word of mouth, Kim said. This is part of the development phase of any company, and for this reason there is a need for such startup to raise additional capital.
Kim said, “Now the goal is to get the customer and to know the market.” “Based on research because our growth is mostly driven by inbound, many customers still do not know that we are present. They saw that large and small companies have a huge potential in view of the amount of incoming. We raised about $ 2.6 million cumulatively, and capital efficiency actually helped us. ”
Kim said that there has been a lot of focus on paying attention to the name and attracting big customers, but clarifying the changes in the product is a bit difficult. An example he gave is whether companies want to inform people if they have been blocked or it is a silent blocking process, so that users can still find that they are blocked without sending messages to any person.It is such a small change, Kim said, this is part of the elements that they want to invest in to move forward.
Of course, like layers, they are going to be competitive, which raised an additional $ 15 million in February this year. Those startups are already beginning to attract the attention of potential customers, which means that Sendburd has to find ways to sell himself as the best toolkit for developers to add some chat elements to their services. .

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