E commerce company Amazon has announce that it plans to shortly add a feature consumers have wanted for years: collaborative wish lists.
A number of people using Amazon.com and its mobile app recently spotted the option to “invite others” to their wish lists. This offers a URL that can be shared via text messages, email, social apps and more. Once clicked, the invitees can then both add and remove wish list items, alongside the wish list’s original owner
Although this may seem like a minor update to the app, it in fact is a very much in demand feature which Amazon shoppers have been waiting for.
The feature would allow Parents to co-manage wish lists for their kids. Additionally people may wish to team up on lists of gift ideas for special occasions, such as birthdays, holidays, and various celebrations.
Although it is not yet very clear if the feature was something Amazon was only testing, or if it was in the early stages of a rollout to all users.
As one report from MacRumors noted, there are some Wish List features not everyone has, even if they’ve been opted in to the new collaborative lists test. For instance, some people will also see a conversation icon on the right side of the list’s page that allows list members to discuss items on the list with one another. Another ellipsis icon lets the original list creator manage the list’s membership.
So far, the feature has been spotted on the Amazon.com desktop and mobile website, and on iOS but not Android. It’s common for Amazon to launch new features on iOS first, however. That’s the case with the recent debut of Part Finder, which has launched publicly, but only on iOS to start.
Amazon declined to comment on its plans specifically, but did mention that this is a test with a “small number of customers.”
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